Ballerina ReindeerAlimrose is the designer name in the childrens gift market. In business for more than 30 years they pride themselves on gorgeous designs & great service. With a passion for design, an eye for detail and a feel for beautiful fabrics, they are the home of the sweetest dolls, loveliest baby accessories & gorgeous toys for kids. Give. Inspire. Play.

carrycot mattress

Why parents will love it: The stroller seat comes with the collapsible carrycot bassinet inside

the Playful one

Their signature products

In 2000 Harcourt proudly reissued Antoine de Saint-Exupéry's masterpiece

Simply unzip the stroller-seat shell

This adorable towel topped with a warm terry hood is snuggly and soft against your baby's gentle skin

Little Giraffe is known for creating top-of-the-line luxury baby blankets

bumper bar and rain cover

This Navy Changing Table has a slender silhouette and restrained simple lines that transports elements of Art Deco to the future of furniture design

Cicely Mary Barker’s Flower Fairies™ books

Newly translated by Pulitzer Prize-winning poet Richard Howard